Gaomi Yingzhihao Labor Shoes Factory: Deeply cultivate the market segments and build the influence of the “Yinghao” brand

Against the backdrop of the booming shoemaking industry in Gaomi City, Yingzhihao Labor Shoes Factory stands out in the market segment with its “Yinghao” brand. With “safety, comfort and durability” as its core value, the factory focuses on providing customized labor protection shoe solutions for different types of work.

According to the company’s official website, Yingzhihao Labor Protection Shoes Factory’s product line covers a variety of processes such as cold bonding, injection, and tire bottoms, which can meet the special needs of industries such as coal mining, construction, and machinery manufacturing. For example, its “insulated labor protection shoes” are made of special rubber material with a voltage rating of 10 kilovolts, which is suitable for power maintenance scenarios; “high-temperature resistant labor protection shoes” are made of flame-retardant fabrics, which can maintain the integrity of the shoe body in a high temperature environment of 300°C. In addition, the factory also provides sample processing services to support customers to customize special functions or styles.

In terms of brand building, Yingzhihao Labor Protection Shoes Factory expands the market through online and offline channels. Online, the company has settled in multiple e-commerce platforms, and its product sales have been ranked first in the entire network; offline, the factory actively participates in domestic and foreign labor protection products exhibitions and has established long-term cooperative relations with many large companies. According to statistics, the factory’s sales in 2024 increased by 15% year-on-year, the employee size expanded to 9 people, and the number of insured people increased steadily.