Shanghai, May 18, 2025 – McKinsey’s latest report shows that the Asia-Pacific region has become the fastest growing market for safety shoes in the world, with sales exceeding 400 million pairs in 2024, accounting for 35% of the global total.
Core driving factors
Policy mandatory requirements: China’s “14th Five-Year Plan” safety production plan stipulates that 100% of construction, logistics, and manufacturing industries must be equipped with compliant safety shoes.
E-commerce channel expansion: Data from Southeast Asian e-commerce platform Lazada shows that the search volume for breathable safety shoes will increase by 185% in 2024.
Competitive landscape
The rise of local brands: China’s SAINA has jumped to 31% market share with its graphene anti-puncture technology.
Localization of international brands: Red Wing has built a new smart factory in Vietnam to achieve 72-hour customized delivery and reduce costs by 20%.
Future trends
Indian manufacturing upgrade: After Liberty Shoes obtained German TÜV certification, its exports surged by 300%.
Growing demand for lightweighting: The takeaway and express delivery industries have driven a 40% increase in sales of ultra-light safety shoes (<500g).
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