A survey covering 10 countries showed that 82% of workers listed “conforto” as the primary consideration for purchasing safety shoes, surpassing “protective performance” (76%) e “preço” (68%). In response to this trend, companies have launched innovative designs:
Breathable technology: Gore launched the third-generation waterproof and breathable membrane, which reduces the humidity in the shoe by 50% while maintaining the IP68 waterproof rating;
Shock absorption system: “Red Wing” uses an aerodynamic sole with a built-in honeycomb airbag to reduce knee impact by 30%, and is certified by the American Podiatric Medical Association (APMA);
Antibacterial lining: “Timberland PRO” adds a silver ion antibacterial layer. After third-party testing, odor complaints were reduced by 75% and the incidence of athlete’s foot was reduced by 40%.
Industry experts believe that comfort is not only a user experience issue, mas também relacionada com a produtividade corporativa: a fadiga nos pés pode fazer com que os trabalhadores percam 12% da sua eficiência no trabalho por hora, e um par de calçado de segurança confortável pode reduzir o absentismo por doença em 20%.
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